Huggies
Updated 2026-08-02 · Soft Care Guide Editorial Team
Huggies is a leading disposable diaper brand launched by Kimberly-Clark in 1978, known for its hourglass fit, elastic leg gathers, pocketed back waistband and the Little Snugglers and Little Movers product lines.
Quick Facts
- Founded
- 1978
- Parent Company
- Kimberly-Clark
- Signature Feature
- Pocketed back waistband + Double Grip strips
- Scent
- Fragrance-free on all lines
About Huggies
Huggies is Kimberly-Clark's flagship diaper brand, introduced in 1978 as Pampers' primary competitor. It pioneered hourglass shaping, elastic leg gathers and the pocketed back waistband for leak containment. This page is an independent guide based on public product information and brand documentation; we do not claim to have tested the products ourselves.
One of the two dominant global diaper brands alongside Pampers, with a strong position in the US market and emphasis on structural leak containment.
References
This page is an independent guide based on public product information and brand documentation. We do not claim to have tested these products.